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{"id":15789868712096,"title":"STANLEY 100 Ft Tape Measure, Open Reel, Fiberglass, 100-Foot (34-790)","handle":"stanley-100-ft-tape-measure-open-reel-fiberglass-100-foot-34-790","description":"\u003ch3\u003eSTANLEY 100 Ft Tape Measure, Open Reel, Fiberglass, 100-Foot (34-790)\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eThe Stanley 100-Foot Open Reel Fiberglass Long Tape Rule\nhas a 100-foot blade length and a 1\/2-inch blade width. The tape is\nconstructed from an increased number of fiberglass strands, which reduces\nstretch for better measurement accuracy. Its PVC construction makes the tape\neasy to wind and clean. The open reel tape rule features easy-to-read, two-\nsided printing with fractional\/decimal formats for the most accurate\nmeasurements. Its rubber grip is designed for comfortable use, and its high-\nvisibility color makes it easy to find on the job site. The Stanley\n100-Foot Open Reel Fiberglass Long Tape Rule has a 100-foot blade length and a\n1\/2-inch blade width. The tape is constructed from an increased number of\nfiberglass strands, which reduces stretch for better measurement accuracy. Its\nPVC construction makes the tape easy to wind and clean. The open reel tape\nrule features easy-to-read, two-sided printing with fractional\/decimal formats\nfor the most accurate measurements. Its rubber grip is designed for\ncomfortable use, and its high-visibility color makes it easy to find on the\njob site. P.when('A').execute(function(A) {\nA.on('a:expander:toggle_description:toggle:collapse', function(data) {\nwindow.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); From the\nManufacturer The Stanley Works, originally a bolt and door hardware\nmanufacturing company located in New Britain, Connecticut; was founded in 1843\nby Frederick T. Stanley. A few years later, in 1857, Frederick’s cousin, Henry\nStanley, founded The Stanley Rule and Level Company. In 1920, The Rule and\nLevel Company merged with The Stanley Works and would go on to become it’s\nfamous Hand Tools Division. Over the years, The Stanley Works has produced\nsome of the most innovative and useful tools ever made. Among these tools are\nthe Bailey Plane, the Surform shaper, the PowerLock tape rule and most\nrecently the FatMax line of products. Today, more than ever, Stanley continues\nto be an industry leader in tool innovation. In 2001, Stanley introduced more\nthan 100 new products, bringing to 400 the number of new products introduced\nin the past four years. As a direct result of Stanley’s commitment to\nexcellence, Stanley was awarded the Prestigious Golden Hammer Award, presented\nfor New Product Innovation in both 2000 and 2001. See more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003e1\/2 In. wide blade with easy-to-read markings for more accurate measurements\u003c\/li\u003e\n \u003cli\u003eHigh-impact ABS case withstands rugged conditions\u003c\/li\u003e\n \u003cli\u003ePVC blades allow tape to be wound wet and easily cleaned\u003c\/li\u003e\n \u003cli\u003eBlade is printed on both sides with fractional\/decimal, Metric\/English formats for versatility\u003c\/li\u003e\n \u003cli\u003eRubber grip is designed with comfort in mind\u003c\/li\u003e\n \u003c\/ul\u003e","published_at":"2026-07-16T17:33:39+10:00","created_at":"2026-07-14T16:49:16+10:00","vendor":"STANLEY","type":"Tape Reels","tags":["home_improvement_July2026"],"price":16800,"price_min":16800,"price_max":16800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":58176161513632,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"B000037X0H","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"STANLEY 100 Ft Tape Measure, Open Reel, Fiberglass, 100-Foot (34-790)","public_title":null,"options":["Default Title"],"price":16800,"weight":599,"compare_at_price":null,"inventory_management":"shopify","barcode":"076174347906","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/dingoship.com.au\/cdn\/shop\/files\/B000037X0H.jpg?v=1784011758"],"featured_image":"\/\/dingoship.com.au\/cdn\/shop\/files\/B000037X0H.jpg?v=1784011758","options":["Title"],"media":[{"alt":null,"id":69749964767392,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/dingoship.com.au\/cdn\/shop\/files\/B000037X0H.jpg?v=1784011758"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/dingoship.com.au\/cdn\/shop\/files\/B000037X0H.jpg?v=1784011758","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3\u003eSTANLEY 100 Ft Tape Measure, Open Reel, Fiberglass, 100-Foot (34-790)\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eThe Stanley 100-Foot Open Reel Fiberglass Long Tape Rule\nhas a 100-foot blade length and a 1\/2-inch blade width. The tape is\nconstructed from an increased number of fiberglass strands, which reduces\nstretch for better measurement accuracy. Its PVC construction makes the tape\neasy to wind and clean. The open reel tape rule features easy-to-read, two-\nsided printing with fractional\/decimal formats for the most accurate\nmeasurements. Its rubber grip is designed for comfortable use, and its high-\nvisibility color makes it easy to find on the job site. The Stanley\n100-Foot Open Reel Fiberglass Long Tape Rule has a 100-foot blade length and a\n1\/2-inch blade width. The tape is constructed from an increased number of\nfiberglass strands, which reduces stretch for better measurement accuracy. Its\nPVC construction makes the tape easy to wind and clean. The open reel tape\nrule features easy-to-read, two-sided printing with fractional\/decimal formats\nfor the most accurate measurements. Its rubber grip is designed for\ncomfortable use, and its high-visibility color makes it easy to find on the\njob site. P.when('A').execute(function(A) {\nA.on('a:expander:toggle_description:toggle:collapse', function(data) {\nwindow.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); From the\nManufacturer The Stanley Works, originally a bolt and door hardware\nmanufacturing company located in New Britain, Connecticut; was founded in 1843\nby Frederick T. Stanley. A few years later, in 1857, Frederick’s cousin, Henry\nStanley, founded The Stanley Rule and Level Company. In 1920, The Rule and\nLevel Company merged with The Stanley Works and would go on to become it’s\nfamous Hand Tools Division. Over the years, The Stanley Works has produced\nsome of the most innovative and useful tools ever made. Among these tools are\nthe Bailey Plane, the Surform shaper, the PowerLock tape rule and most\nrecently the FatMax line of products. Today, more than ever, Stanley continues\nto be an industry leader in tool innovation. In 2001, Stanley introduced more\nthan 100 new products, bringing to 400 the number of new products introduced\nin the past four years. As a direct result of Stanley’s commitment to\nexcellence, Stanley was awarded the Prestigious Golden Hammer Award, presented\nfor New Product Innovation in both 2000 and 2001. See more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003e1\/2 In. wide blade with easy-to-read markings for more accurate measurements\u003c\/li\u003e\n \u003cli\u003eHigh-impact ABS case withstands rugged conditions\u003c\/li\u003e\n \u003cli\u003ePVC blades allow tape to be wound wet and easily cleaned\u003c\/li\u003e\n \u003cli\u003eBlade is printed on both sides with fractional\/decimal, Metric\/English formats for versatility\u003c\/li\u003e\n \u003cli\u003eRubber grip is designed with comfort in mind\u003c\/li\u003e\n \u003c\/ul\u003e"}

STANLEY 100 Ft Tape Measure, Open Reel, Fiberglass, 100-Foot (34-790)

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STANLEY 100 Ft Tape Measure, Open Reel, Fiberglass, 100-Foot (34-790)

The Stanley 100-Foot Open Reel Fiberglass Long Tape Rule has a 100-foot blade length and a 1/2-inch blade width. The tape is constructed from an increased number of fiberglass strands, which reduces stretch for better measurement accuracy. Its PVC construction makes the tape easy to wind and clean. The open reel tape rule features easy-to-read, two- sided printing with fractional/decimal formats for the most accurate measurements. Its rubber grip is designed for comfortable use, and its high- visibility color makes it easy to find on the job site. The Stanley 100-Foot Open Reel Fiberglass Long Tape Rule has a 100-foot blade length and a 1/2-inch blade width. The tape is constructed from an increased number of fiberglass strands, which reduces stretch for better measurement accuracy. Its PVC construction makes the tape easy to wind and clean. The open reel tape rule features easy-to-read, two-sided printing with fractional/decimal formats for the most accurate measurements. Its rubber grip is designed for comfortable use, and its high-visibility color makes it easy to find on the job site. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); From the Manufacturer The Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut; was founded in 1843 by Frederick T. Stanley. A few years later, in 1857, Frederick’s cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become it’s famous Hand Tools Division. Over the years, The Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane, the Surform shaper, the PowerLock tape rule and most recently the FatMax line of products. Today, more than ever, Stanley continues to be an industry leader in tool innovation. In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanley’s commitment to excellence, Stanley was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001. See more

Product Features

  • 1/2 In. wide blade with easy-to-read markings for more accurate measurements
  • High-impact ABS case withstands rugged conditions
  • PVC blades allow tape to be wound wet and easily cleaned
  • Blade is printed on both sides with fractional/decimal, Metric/English formats for versatility
  • Rubber grip is designed with comfort in mind